I conducted exploratory sessions with stakeholders to define key research questions. By designing and distributing a survey to the target audience, I gathered valuable insights into their needs and behaviors, which directly informed the development process and shaped our approach.

I leveraged psychological concepts such as positive reinforcement and creating a curiosity gap to design push notifications with high conversion rates. I analyzed user activity and determined a boost of at least 50% in user engagement.

I researched, designed, and tested the effectiveness of a Streak Feature, leveraging psychological principles such as intrinsic motivation and habit formation to successfully enhance user retention.

I recruited six participants and conducted semi-structured interviews to gather qualitative insights from the target audience. This process provided valuable feedback on user experiences, preferences, and pain points, which directly informed concept & design refinements for the app.

I conducted A/B testing with participants to validate design decisions. This method allowed us to compare user interactions with different design variations, ensuring that our choices were data-driven and aligned with user preferences.